The major background colors used in the Nolii online store are the colors of the cases.

The short video right below the hero image at the Home page can vividly visualize how the product works. It explains the key features in seconds without requiring the users to read any words. It is particularly useful for the product with features that are new to the market and users.

The users can build their own couple system step by step. It guides you to first choose your phone type, then the case color, battery options, wallet options and finally the fitness band options. It is also useful to guide the customers to purchase more of the items in the couple system since the customers can better visualize how different parts of the system work together.

At the cart, it provides a product recommendation on the left sidebar to upsell the customer.

The About page tells you why the Nolii is different. At the final section, it useful to provide a “Explore Products” button to directly lead the customers back to the Product page after reading the story about Nolii.

The step-by-step couple system purchase flow is clear and highly user-friendly at the mobile version.