Using the font FHA Condensed French for the titles reminds us of the old European poster typography.
A number of recipes are presented on the Product page that directly helps to engage the consumers with real examples of how the Ghia can be used in different styles of drinks. Just below the recipes section, the user reviews are designed to be prominent and very easy to catch the attention of the users.
The recipes can help to lower the learning curve of the new customers and engage the existing customers for a higher chance of repeat purchase.
The founder tells you why she wants to make this drink in the Our Story page.
The email newsletter popup is tailored with a unique tagline matching the characteristic of their product: We’re booze free but our emails are intoxicating.
In the mobile view, the product images appeared to be even more appealing when they occupied a larger proportion of the screen compared to the desktop version.
