Freig used the primary font is playful yet elegant which is also the general feeling of the Whiled online store.
On the Collection page, simple animated GIFs are used as the hover images to show the time putzing with the puzzle after a busy day.
On the Product page, the images and texts are organized in a grid layout. The only question is whether the “ADD TO BAG” button visually blended into the background and not prominent enough to prompt the users for the purchase action? In most of the online store, the “ADD TO BAG” button as a highly important action is usually using a color with noticeable contrast with the background in order to encourage the buying action. At the first glance, the “1000 pieces” text in orange color may steal more attention than the “ADD TO BAG” button.
The Our Story page tells the story behind the brand and products.
The shape and color of the email newsletter popup are eye-catching.
In the mobile version, the blue colored background marquee may steal some attention from the “ADD TO BAG” button when there is no high-contrast background is used at the button.
