
The bright and solid-colored orange backgrounds of the hero image at the Home page sets the tone for the entire online store. The online store as a whole built a strong brand image for the products of Judy.

The full-screen menu prominently highlights the key pages.

At the Product Page, it shows the product image inside the kit. Rather than just a list of products included. It helps the customers to visualize what they are actually buying. That is particularly helpful for any bundle sales. The orange-colored products of Judy are even more vivid in front of a white background.

A simple quiz can help the customer to identify their needs.

A 10% discount will be applied to the recommended products. The coupon code will be automatically added to the Checkout page.

The Our Story page tells you why you need an emergency plan and therefore an emergency kit prepared by experts.

Unlike most of the online stores collecting emails, Judy collects the mobile phone numbers and sends their material via text messaging.

The mobile views of the Judy online store.