The whole store makes use of a grid pattern that clearly layout the content. It is especially helpful to let their customer aware of their three main streams of business: bouquets, wedding and corporate. The video at the Home page is beautifully created that can quickly help to build up the first impression of the store and the image of their brand.

Unlike most of the online stores in the markets that they like to use a white or pure colored background to highlight the products. Flwr especially uses their models to hold the flowers with their hands. These small details can actually echo their theme of the wedding that the brides are usually holding a bunch of flowers. It also renders a feeling of warmth and intimacy.

At the Product page, a short video on the left can bring the life to the flowers comparing to just using a still image to show the flowers.

For corporate customers, they offer subscription plan for regular flower delivery.