The light yellow color scheme of the Churn online store is refreshing and harmonious. Together with the curvey shapes of some of the UI elements, e.g. menu background, these are the perfect match for the butter products.

At the Product page, the user can make a better purchasing decision by viewing the product with the 3D model. A case study on Rebecca Minkoff suggested that “visitors who interacted with a 3D model were 44% more likely to add a product to their cart and 27% more likely to place an order than visitors who didn’t. And when visitors viewed a product in AR, they became 65% more likely to make a purchase.”

The users can customize their flavors in a pack.

The recipes are always useful and engaging content for the customers, no matter they are new or old to the products.

The About page tells you why the founder creates the products. The first sentence seems to have explained all.

The experience in using the 3D model to view the product in the mobile phone is smooth and impressive. The shinny reflections of the product look realistic and natural. Somehow it feels even better than using the desktop when you can directly use your finger to drag and view.