The color scheme of the Blume online store gives the users a sense of elegance and modernity.

Answering a simple question will give the user a quick product recommendation.

The design of the Product page is clean and the detailed product information is contained in the collapsible sections.

The Blumetopia is the Loyalty Program can help to engage their customers to use their product in the longer term.

Since their customers are purposed to be young and open to new ideas, the gamification design of the loyalty program introduction page can help to re-brand the rewards information into part of an interesting and engaging journey.

The subscription box is set up by simple and clear steps.

At any point the user quit the setup flow of the subscription box, a popup is used to warn the user that the progress will be lost and hopefully it will help to retain the user to complete the flow. It is a thoughtful feature that help to reminder the user for a possible broken shopping experience. To enhance the user experience and increase the conversion rate, some small upgrades may be useful. For example, an Instant Discount (code) can be given or saving the progress of the setup will also help to re-capture any return customers. Further information can make a reference to:  10 Ways to Use Exit-Intent Popups to Improve UX by Nielsen Norman Group.

Their Blog can help to deliver educational content to the users.

The Our Story page tells the story of why Blume was created.

The options in the mobile view of the online store are appeared to be highly “clickable”.