The product photos and mood shots give the online store a touch of modernity over the traditional stationery items.

The use of Louize (sub-title and title),  Graphik (body) and  TradeGothicExt (link)  is an exquisite and harmonious typography combination that helps to define the style of the online store and the products.

A user-friendly UI for the customers to personalize their Notecards.

The Our Story page tells you how Maurèle is created. It helps to enable the brand to develop a deeper connection with the customers.

At the bottom of the Our Story page, the signatures of the founders are added to make it more human and it also echoes the brand image about writing and stationery.

At the mobile view of the Product page (center), the Add to Cart button and the quantity selector are sticky at the bottom of the screen making it more convenient for the user to purchase the product no matter when they are customizing their stationary or scrolling down for more details.