Hardgraft displays (properly) all of their product at the Home page. The brown and grey color theme give the viewers a sense of classy and modern feeling.

The menu is colored with the theme color of the online store in gradient.

A Quickview is popped up after the user clicking the QUICKVIEW link hover above the product images at the Home page.

To keep the UI clean and let the viewers focus on their stunning images, the product details and other information are kept in the collapsed section. The customers reviews are placed right below the photo collection.

The Currency Selector automatically pop up, if the visitors are not in the US. The Email Newsletter Signup bar is located at the bottom as a popup bar.

The pages of “The Founders”, “The Brand”, “The Materials” and “The Production” tell the story about their brand and products.