On the Home page, a short and simple animation below the hero image shows the concept of the modular design.

On the Product page, the four-step vertical product customization flow is intuitive to the user to understand how to create their own jewelry. Instead of requiring the users to click on the product thumbnails to display bigger images and videos, it chooses to directly display all the full-size images and videos when the user scrolls down. Therefore the whole section of the product customization flow and the add-to-cart button is sticky at the right so that the key options and call to action button will keep staying in focus even the user browsing a longer product page.

After clicking the “Discover add-ons” + button next to the product title, it pops up more related products.

Their Instagram feed placed on the product page helps to enhance the brand image with more updated styles and also prompts the users to follow their Instagram account.

On the Our Concept page, it highlights their value behind the brand which is material for the market position. The “Fair Prices” table clearly visualizes how they different the brand from other players in the market.

On the Ingredients page, it mainly focuses to highlight the quality of their product.