The design of the Magic Spoon online store helps to attract a younger consumer group for a traditional food product and differentiate their products from other established brands.

The users can subscribe to the Magic Spoon cereals for a period of time at a lower price. According to a study by Mckinsey, e-commerce subscribers tend to be younger urbanites with money. Generally, there are three types of subscriptions: replenishment, curation, and access. Replenishment subscriptions allow the automated purchase of commodity items, such as diapers. Curation subscriptions surprise and delight the consumers by new items or highly personalized experiences such as apparel and beauty. Access subscribers pay a monthly fee to get lower prices, mainly in the apparel and food categories. The design of the Magic Spoon online store should be one of the differentiation with other traditional cereal production attractive a younger consumer group for “access subscription”.

To avoid the Product page to be filled with lengthy ingredients information, the details are shown upon hovering on each item.

One of the special features of the Magic Spoon online store is they have a page dedicated to show the comparisons of its product with other similar products in the market. A simple and direct way to show their superiorities to the consumers.

The About page tells you why the founder creates the products. The first sentence seems to have explained all.

The mobile menu (right) clearly shows the selections with a gradient background that consistently match with the style of the online store.