The color palette and the photo filter applied to the decorative photos appear to look more like a European brand rather than the stereotypical Hawaii product.
As the Add to Cart button is prominent on the Product page, it is a very clear call to action in the above the fold.
The tasting notes can be material information on coffee customers. It is subtly shown when the mouse hovers to any item in the product list. According to a usability test, “this simple technique is observed to drastically reduce users’ wasteful “pogo-sticking”, where the user heads back and forth between the product list and product pages only to discard irrelevant products.”
The Our Story page tells the stories of the brand and the founders.
The mobile view of the Kona Coffee Purveyors online store.
