Unlike most of the organic products using green or/and blue is their major color, Veles uses a combination of orange and purple colors to give the customer a sense of elegance.

At the Product page, several sections are telling the story and philosophy behind the product.

When the user scrolls down, the Add to Cart section is sticky at the top to remind the customer to purchase the product which is useful for long pages since the content may distract the user from the buying action. According to a study, the sticky Add to Cart button gets more orders by around 8%.

In order to avoid the page is flooded with information, the ingredients of the product are hidden in the collapsible.

At the Learn page, some concepts are presented in the form of different cards with relevant images and the users can click for more details.

At the mobile view of the Product page (center), the UX is consistent with the desktop version where a sticky Add to Cart button is at the top. The study also shows that similar UI patterns on mobile Product pages also increased the conversion rate.