The Home page using a number of photos with leaves in front of a pure colored background. It creates an atmosphere close to the natural environment and helps to establish its brand image. These leaves photos are also used to decorates other pages in the online store that keep its brand image more consistent.

At the Product page, the product will keep sticky at the center of the page as the user scrolls down. Subtle animations are applied to the background. It strikes an optimal balance between the atmospherical effect and the negative distracting impact.

The Add to Cart buttons are placed both at the top of the page and also the bottom of the product desciption.

The Mag section offers articles about lifestyle and health. It helps to create an more in-depth customer engagement.

At the Trace Our Hemp page, Mowellens tells the story behind their products with FAQs.