The use of different colored backgrounds for different products at the Our Drinks section makes the identity of each individual product more stand out. Overall, the color themes give the customer an energetic and playful feeling.

The Custom Mix Case UI is the highlight of the Good Buzz online store. First, the customer can choose to order a Standard Mix case for a one-time purchase or on a subscription basis. The differentiation is made clear by contracting the blue and yellow columns. After clicking the “Build my case” button, it will bring the user down to the Custom Your Mix Case section. The selection of the drinks are clearly displayed in a row with the product images and the customer can well aware of what drinks are selected and how many still left to choose.

The customer chooses the drinks as well as the quantity of the drinks at the popup that avoid the customer from repeating the adding action when there are duplicated drinks in the case.

A full-page is dedicated to explaining how their loyalty program works.

The Company Timeline is actually the story of how the company evolves. The vertical layout is perfect for showing the natural sequence of how each event happens.

A series of Youtube are presented in The History of Good Buzz. It helps to make full use of the content created in different channels.

The Custom Mix Case UI is well optimized and still easy to use even on a small mobile phone screen.