The combination of typography, images and the distinctive color palette gives the visitors a retro yet stylish feeling, instead of the traditional Asian stereotypes.

The Product page provides the recipe to guide and customers to use their packs. The special icons are particularly placed in an individual section to make the highlights of their product more stand out, e.g. gluten free, no preservatives and no artificial flavors.

The Blog offers recipes to help visitors to create real Asian dishes. The big and delicious food images are helpful to drive the visitors to read their recipes in more detail and engage them further to use the Omsom kits to cook.

The story of the co-founders of Omsom helps to make their products appear to be more authentic to the customers.